There are various ways listening is integral to the craft of marketing. For one, being in tune to your audience and knowing what resonates with them means keeping your ear close to the ground. You have to listen to trends, to sentiments, to feedback. It means learning to detach yourself from your closely-guarded beliefs from time to time, and looking at things from a different perspective. Nowadays, listening and keeping open-minded is easier. In an age of interconnectedness, you just have to mentally prep yourself to be receptive of new ideas; and you could easily encounter these though starters online. TED Technology, Entertainment, and Design is one of the best online resources for ideas, with the multitude of viewpoints it houses in its library of free talks. The whole organization is built on democratizing great ideas. To help you out, here are 5 of the most intelligent, insightful, and inspiring TED talks that will widen your perspective as a marketer. In his TED Talk, Gladwell shares the story of how psychophysicist and market researcher Howard Moskowitz changed consumer psychology by going against the notion of universality.
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Subscriber Account active since. One of the problems Webb found with online dating was that she and her matches weren’t filling out their profiles honestly. Where a site would ask her to describe herself, for example, she wrote things like “award-winning journalist” and “future thinker. These answers weren’t matching her up with the types of people she wanted to meet because they didn’t accurately describe her personality.
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Hear the story of how she went on to hack her online dating life — with frustrating, funny and life-changing results. When two people join a dating website they are matched according to shared interests and how they answer a number of personal questions.
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5 TED Talks That Will Make You A Better Marketer
Amy Webb used data science to find love. After a difficult breakup of a relationship when she was 30, and feeling the pressure of her heavily involved family, this data geek started crunching numbers to try to calculate her odds of finding a man in Philadelphia who would be a match for her needs and personality. The result? Out of the 1. A data fanatic, Webb decided to try online dating, since the matches are based on algorithms — a methodical system that appealed to her.
After a number of bad experiences, she decided to start tracking data points during her lousy dates, which helped her discover that the limitation of the dating algorithms were defined by the user-generated data that was inputted into online profiles. She also felt that the questions in the profiles were too superficial for her purposes. Taking matters into her own hands, she decided to use the online dating programs as databases to reverse-engineer the system and create her own questions based on her desired traits in a mate.
She ended up with 72 different data points, which she prioritized into a two-tier ranking system. She then built a scoring system that helped her mathematically calculate whether the man she found online would be a match for her. Her system worked to a point — until she realized that her scoring system needed to be a two-way street. The men she picked needed to pick her back.
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Luckily, we have the cure for you! Never underestimate the power of a soul-raising, poignant speech to reaffirm your faith in humanity, and you can trust TED talks to bring it in spades. Bookmark these babies next time you need a little extra oomph to your day.
This paper analyses addressivity in online dating platforms, with OkCupid as its and palatable for users (via OkCupid’s promotional material, TED-Ed talks.
I’m Guy Raz. And our show today – ideas around how we love. So love is instinctive, right. It’s buried deep inside the most primitive part of our brains. But the way it works – why we’re drawn to certain people and not others – it’s still not entirely understood. So this hour, TED speakers who are all exploring love and not just romantic love, but the kind of love you might feel for your dad or your brother or best friend.
So our first story is a romantic, love story with help from math, data and algorithms as told on the TED stage. And a few years ago, I found myself at the end of yet another fantastic relationship that came burning down in a spectacular fashion. And I thought what’s wrong with me? I don’t understand why this keeps happening. So I asked everybody in my life what they thought.
I turned to my grandmother, who always had plenty of advice, and she said stop being so picky. You’ve got to date around.
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Ted talk gaming online dating – How to get a good man. It is not easy for women to find a good man, and to be honest it is not easy for a man to find a good.
Check them out, and gain a much better understanding of the dating game than you ever have:. Tim Ferriss is the author of the Four Hour Workweek and many other great books. In this TED Talk, Tim tells stories about how to smash fear, which is basically the biggest hurdle to accomplishing anything in life. For instance, the fear of rejection keeps so many men single and lonely… while the fear of failure keeps so many men from becoming effective husbands, fathers, and leaders.
And the same question applies to the girls you meet and date. Do THEY know why they do what they do, and want what they want? Tony explains the difference between 1 doing something because you need to, and 2 doing it because you WANT to… and goes deep into the biggest, most powerful motivations driving the happiest, most successful people on earth. We prefer to meet people in the real world see our article on how to pick up girls here.
In dating, confidence is a sign that, in the background, you got your life in order, your priorities in place, and your goals in sight. Athletic Director Dr. Ivan Joseph has some good news for you…. If so, then prepare to be disappointed… and then enlightened, and then feel incredibly hopeful with this talk by Oxford researcher Tristram Wyatt.